Content creator Peter Finch has become one of the biggest names in the YouTube space in recent months as the popularity of online golf content continues to grow.
The Englishman, along with the Bryan Bros, Rick Shiels, Bryson DeChambeau, and Grant Horvat, has become a favourite of fans worldwide.
Just recently, Finch participated in a $100,000 skins match held on the Bryan Bros. channel at Solina Golf Club in South Carolina.
As YouTube golf continues to grow, those currently dominating the platform have voiced concern, however. Shiels and Horvat say YouTube has become saturated, with hundreds of channels producing similar content.
Finch, however, disagrees with his colleagues.
Peter Finch discusses the future of YouTube golf
Speaking during a recent YouTube video with Nate Edwardson, Finch claimed he wasn’t bothered by increased competition.
“It’s the fact that YouTube rewards longer-form content. If Rick, Grant, Bryan Bros, Bryson and Good Good all put a video out on the same night that is like an hour to two hours long, that’s a whole week of free time taken up if you want to watch. It makes it harder for your content to break through, but it really doesn’t bother me,” he said.
“The more people who come in, the more fresh ideas, then that’s great, and it just continues the cycle.”
Finch then claimed, at some point, his channel would lose momentum. “All these people who make new videos and make new content, I think that’s great. At some point, it will get to a point where my channel, for example, will lose momentum. That’s the evolution of content; that’s what’s going to happen.”
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YouTube golf now a fiercely competitive platform
With DeChambeau’s content now dominating the space, producers like Finch and Shiels must be creative.
Fortunately, the UK-based pair have loyal fanbases who enjoy the content they produce. Whether it’s Shiels’ Break 75 or Finch’s Scratch Golfer series, the videos are still engaging and worth watching.
To keep the audience engaged, more collaboration weeks, like the one that occurred at Solina, are required moving forward.
The prospect of any of the big-name channels declining feels far off at present. Given the ongoing divide at the top of the game, the YouTube audience looks set to grow over the coming months.
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