Brian Rolapp said to have just made a confusing PGA Tour decision which ‘makes no sense’

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The PGA Tour entered a new era with Brian Rolapp as its new CEO in June.

Brian Rolapp brings two decades of experience from the NFL and has already outlined big plans for the future of the PGA Tour. Rolapp has committed to making the tour the best professional golf model in the world.

His plans include enhancing the Tour’s broadcast product and improving competitive parity, giving equal opportunity for success across the entire field. Rolapp also stated he wants to simplify the product, both in its presentation and in its schedule. 

Rolapp endorsed “scarcity”, which is something that has been key to the NFL’s success. Fewer events means every tournament means that little bit more to fans. But his recent actions have raised questions about how committed he is to that mantra. 

Good Good PGA Tour event ‘makes no sense’ to Rex Hoggard

The PGA Tour recently announced a new event named the Good Good Championship, with digital brand Good Good as the title sponsor. It’s set to take place in November 2026 in Austin, Texas.

The event likely aims to engage with golf’s younger audience with a hugely popular brand as a sponsor. But adding an event into the fall season is the opposite of what golf analyst Rex Hoggard expected Rolapp to do. It hardly aligns with his philosophy of scarcity. 

Speaking on the Golf Channel Podcast with Rex and Lav, he said, “One part that I do find fascinating here, if you go back to what Brian Rolapp said when they created the future competitions committee.

“The second key characteristic that he wants this committee to look into, which includes Tiger Woods, is scarcity. And it’s really easy, or it was at least in the moment, to point to the fall and the events in the fall and be like, ‘Yep, that’s probably where we’re going to start seeing some cuts.’

“Because you could make a really good argument that what happens after the Tour Championship going head-to-head with football, both professional and semi-professional, at the college level, you’re never going to have a chance.

“So, why not just give that up and move on? This makes no sense to me. This is a ‘multi-year agreement’ that they have with Good Good. Didn’t give a number, but to give you an idea, as of right now, the RSM Classic is sponsored through 2028.

“Worldwide Technology 2027, Procore 2027, Bermuda Tourism Board just re-upped just last week, I believe, for a multi-year extension. The only event in the fall that seems in danger right now is the Mississippi event. They lost their title sponsor, and the search is ongoing. I could see that one going away.

“But you have the same number of fall events now as you had in 2013 when they first went to the wraparound schedule. It makes no sense to me.”

Rolapp has been criticized for some of his plans laid out for the PGA Tour’s future. However, golf fans’ initial impressions of him were broadly positive. This is one of his first true tests, as he seems to be struggling to stick to his words from just a few months ago. 

Rex Hoggard was impressed by something Brian Rolapp did

Rolapp is an outsider to the game of golf. He doesn’t have a background in the sport, but he has spent his first few months as CEO winning over the players on the PGA Tour.

That’s especially important as LIV Golf threatens to take players from the tour. Any discontent from the PGA Tour’s star players could be detrimental to its future. 

Hoggard, speaking in August, was impressed by the time Rolapp committed to talking to the players. 

He said, “The part that sort of stood out to me is I’ve been amazed how many players, I’ve probably spoken with a dozen players who have had either in-person conversations with him or who have jumped on a phone call with him. And these aren’t just players who were here, this is different.

“The Tour Championship includes the top 30, these are the top players on the PGA Tour this year. Two of the players that I’ve talked to aren’t even here. One of them didn’t even make it to the playoffs, and he had a 45-minute conversation over the last few weeks with Brian Rolapp.

“Rory McIlroy, 90 minutes, Harris English, 45 minutes. Anyone, Billy Horschel is here, he’s not playing in the event, but he’s here for the Atlanta Drive celebration, winning the TGL title. He had an hour-long conversation with Brian Rolapp.”

Players seem to be supportive of Rolapp. Max Homa was pleased with their conversation, and Xander Schauffele suggested that the PGA Tour would benefit from Rolapp. 

With a self-proclaimed “innovator” at the helm, the future could well be bright for the tour.