How Bryson DeChambeau has managed to completely change golf fans’ opinion of him

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It’s fair to say that Bryson DeChambeau is very much a divisive figure amongst his fellow professional golfers.

However, what cannot be argued is the fact that DeChambeau has endeared himself to the vast majority of golf fans over the past few years.

The 32-year-old from Dallas, Texas, has received plenty of love and support from his cult-like following since he completely changed his image.

However, the same can’t be said for how he is perceived by his fellow pros.

Rory McIlroy has made his disdain for DeChambeau very clear since the final round of The Masters this year.

Meanwhile, DeChambeau’s bitter feud with Brooks Koepka has been well documented.

The long-hitting American is tediously slow at times and he often comes across as aloof when things aren’t going well for him on the golf course.

In spite of all of that though, there aren’t many golfers who can lay claim to having a fanbase like the two-time US Open winner has.

How Bryson DeChambeau has managed to change his image

DeChambeau is known in golfing circles as ‘the scientist’ due to his extremely technical and research-based approach to the game.

While he is still very methodical with his approach, he completely changed his game at the end of 2019.

DeChambeau seriously bulked up and began speed training on his way to becoming the longest hitter in the game.

The American superstar overpowered Winged Foot to win the US Open in 2020 and in the process, he completely changed the game of golf as we knew it.

DeChambeau regularly clocks 190 mph+ ball speeds and he even took part in long drive competitions alongside playing in professional tournaments.

The 32-year-old clocked a personal best of 217 mph ball speed and unleashed a 412-yard drive during one of the long drive events that he entered.

The LIV golfer is pure box-office wherever he goes. However, the genius decision that DeChambeau took to really change his public image came when he leaned into his inner-nerd, so to speak.

Bryson DeChambeau saved his brand when he stopped fighting the narrative

DeChambeau’s genius move was when he decided to lean into his geeky persona, and golf fans have lapped it up.

He has made himself seem far more relatable to regular people and his popularity has gone through the roof as a result.

The two-time major champion dipped his toes into the YouTube sphere in 2020, but he didn’t start posting regular content until after he joined LIV Golf.

The persona he has chosen to go with is his natural character. Deep down, DeChambeau is quite nerdy and I mean that with no offence meant whatsoever.

That’s why amateur golfers and a lot of young fans identify with him.

The real brilliance of DeChambeau’s YouTube move was that he stopped fighting the narrative. He let his real character shine through and he started writing the story himself.

DeChambeau has embraced who he is on the golf course during tournaments and with his content creation on YouTube.

As a result, he is now one of the most popular players in the professional game.