Greg Norman has helped usher in a new era of golf as LIV Golf CEO, but his time in that role could soon be up.
LIV Golf insiders really like Norman, who has helped the tour grow and importantly attract several high-profile players.
Norman is proud of his LIV Golf efforts, with the Australian having been its CEO since the PIF-funded tour’s inception.
LIV Golf has certainly grown under the guidance of Norman, with the PGA Tour doing its utmost to continue to progress alongside it.
The two are still yet to agree on a merger, despite signing a framework agreement to form an alliance last summer.
LIV Golf set to replace Greg Norman with Scott O’Neil
And LIV Golf is now set for a major change amid the ongoing discussions with the PGA Tour, with Sports Business Journal reporting that LIV Golf has had advanced discussions with Scott O’Neil to become its new CEO.
The publication noted that his appointment could come as early as next week, with current incumbent Norman expected to remain with LIV in a senior role.
READ MORE: Greg Norman admits where LIV Golf is ‘falling short’ and why ‘uncertainty’ has been created
Sports Business Journal added that the PIF-backed tour has been working with London-based firm Odgers Berndtson on the search since at least this summer.
Who is potential new LIV Golf CEO Scott O’Neil?
O’Neil is no stranger to the sports industry, having served as CEO of Harris Blitzer Sports & Entertainment (HBSE) for eight years.
The sports and entertainment organisation was centred around its marquee assets of basketball franchise the Philadelphia 76ers and ice hockey franchise the New Jersey Devils.
O’Neil led business operations for the group overseeing the NBA and NHL sides, leaving his role in 2021 before taking on the position of CEO of Merlin Entertainments in 2022.
But Sky News has today reported that he is set to leave the London-based theme park group that owns Legoland and Alton Towers.
O’Neil is expected to step down at the end of 2024, potentially paving his way for the top LIV Golf role in early 2025.
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