LIV Golf have been golf’s great disruptors in the last few years but it doesn’t look like they’re slowing down anytime soon with new CEO Scott O’Neil at the helm.
O’Neil has replaced Greg Norman in the CEO position with the aim of taking LIV to new heights and growing their audience even wider around the world.
At the moment, LIV are expanding into Asian markets and having success in Australia as well, where LIV Adelaide is very much one of the biggest events in all of golf.
However, as it stands, LIV Golf doesn’t promoted the women’s game or have any involvement, with the LPGA very much plotting its own path.
But according to O’Neil, things could change on that front soon enough.
LIV Golf CEO makes admission over LPGA meetings
O’Neil is over in Australia right now promoting the LIV Adelaide event and soaking in the atmosphere that goes with it.
However, when speaking to the Australian Golf Digest, O’Neil also mentioned early plans to get involved with the LPGA as well.
“I’ve had the privilege of having a couple of conversations with Liz Moore, who’s the interim LPGA commissioner,” O’Neil said. “
She’s going to join me in Miami, and we’re going to talk a little bit about about how we might contribute to the women’s game. With LIV’s introduction, we’d like to take all the good that we’ve learned and put that into practice if the women’s game is one that we enter.”
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LPGA leading the way for golf on key issues
With the LIV/PGA element still rumbling on in the background, the LPGA are moving along at pace and making their own mark in the game.
The LPGA have become the first tour to implement new plans around combatting slow play, with fines and stroke penalties set to be introduced.
Indeed, Johnson Wagner has said the PGA need to follow suit.
“I don’t think it’s a coincidence they did it this week with the issues at Torrey Pines three weeks ago. Now granted the wind was blowing and the conditions were tough but still, it should be under five hours,” Wagner said.
“Hopefully they set a new standard and it gets the men’s game taking a step in the right direction.”
With the PGA and LIV fighting for overall dominance, it would seem a big own goal to let LIV get involved with the LPGA ahead of them.
Quite whether the PGA reacts and looks to work more closely with the LPGA before LIV get stuck in, remains to be seen.
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