Bryson DeChambeau has shared the main reason behind delving into YouTube ahead of LIV Golf’s latest event in Singapore.
Greg Norman’s breakaway tour has hit the headlines after last week’s success at The Grange in Adelaide.
The Saudi-backed venture has proven a hit Down Under and the league’s organisers will be hopeful of another positive three days at Sentosa Golf Club on the Southernmost Point of Continental Asia.
DeChambeau’s Crushers GC are currently leading the way in the team competition, having won two events in Jeddah and Hong Kong.
On a personal level, the 30-year-old is still waiting to land his first victory of 2024; the big-hitting American will no doubt be disappointed with his 28th-place finish in Adelaide.
Bryson DeChambeau explains how Mr Beast helped inspire his YouTube channel
DeChambeau’s YouTube channel has nearly 600,000 subscribers and has grown dramatically in recent years.
His most viewed video with Phil Mickelson has nearly 2.5million hits. The American has also uploaded videos of him attempting to break specific scores using low-cost clubs and asking Siri to be his caddy.
For the average golf fan, it’s refreshing to see one of the world’s best make the game slightly more relatable to the average player.
Speaking ahead of LIV Golf’s Singapore event, DeChambeau has opened up about why he’s delved into the social media world in recent years.
He explained [footage via Ten Golf]: “It’s probably like a 15-minute answer. To summarise quite briefly, I felt like there was a missing hole in the game of golf. You look at guys like Mr Beast of David Dobrick, who are influencing a lot of people in the world. I saw that market back in 2020 and thought if golf can tap into just a little bit, how many more followers would we get? How many more players would we get?
“The game would explode if we could barely tap into a per cent of that. Mr Beast has a couple of 100million followers and subscribers on one platform.
“He’s close to a billion on all platforms. The possibilities that could come with that kind of audience is not only unique but necessary for someone to get involved with the social media space, allowing the game to grow.”
Bryson DeChambeau’s YouTube presence can only be a good thing for the longevity of the game
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Seeing DeChambeau produce regular content is incredibly refreshing. The LIV star has even found time to play matches against the likes of Rick Shiels. Witnessing the professional level compared to a scratch or above player is compelling viewing.
Of course, the American’s move to LIV Golf was controversial, and there’s been plenty of criticism that he’s, rightfully, had to contend with. However, what he’s currently doing is only going to benefit the long-term future of the game on a global scale.
With Mickelson also featuring in several YouTube videos, LIV could well be instructing their high-profile players to use their large platforms in order to promote themselves, the game of golf and the breakaway league all at the same time.
Whether DeChambeau has been instructed to or not, his content is undoubtedly working.
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